Customer Engagement CRM Platform Consulting
Philip E. van den Berg, EMBA MSc
What’s the business value of your customer engagement?
Do you know how to attract and engage your target audience? How to find, reach, nurture them with marketing? How to convince, quote, convert and cross-/upsell them with sales? And how to onboard and support them with services? How to create refences and advocates? Are your relevant customer touchpoints and ERP customer data centrally and easily accessible by your CRM platform? Do your sales, marketing and service people still waste time on manual or redundant admin and data tasks? Is your CRM system just a cost factor or does it bring profit and growth?
End-to-end customer engagement with integrated CRM
You might recall the situation where you had to call a company for a product inquiry or a service request and had to explain to every new representative your whole case. This comes as not surprise, as two third of CRM implementations are said to fail. Here picking the right CRM platform is as important as choosing the right implementation partner. Our starting point is understanding the customer and his/her journey along your marketing, sales and service. After all requirements are defined, we design your CRM solution, and not the other way round. With our Salesforce, Zoho, Dynamics, and Hubspot expertise and implementation partners we help you to maximize your profit and growth.
A three phase approach for implementation succes
x-elance developed a three-phase, 20-step consulting method for succesfull CRM implementation. Strategic Consulting includes analyzing company goals, culture, and customer engagement, defining CRM objectives, KPIs, and an initial planning. Implementation focuses on deep sales, marketing and services analysis, roadmapping, data quality and processes, adoption plans, and change management. The Closed Loop Feedback phase includes a full Post Implementation Review. This ensures effective deployment, full adoption and best use of your CRM solution. Tools, processes and data insigths are aligned with your strategic goals, fostering a culture of customer centricity and measurable business contribution.
The x-elance consulting offering
- Exploration Call with demo
- One-day Consult with demo
- Assessment Workshop with demo
- Customer Technology Stack benchmarking
- Bespoke Consulting
- Strategic Consulting
- Implementation Consulting
- Optimization Consulting
